Rihanna’s Fenty Beauty Line


Fenty Beauty, is the much-anticipated beauty line released by Rihanna. It took two years of development and the results are not at all disappointing. The line is strongly complexion-focused. Rihanna decided to launch without any palettes, eyeliner, mascara or lipstick.

The collection hones in on a three-step beauty routine, which is apparently not too different from her own. It begins with a soft matte base – she’s dropping a soft-focus primer and a liquid foundation in an incredible 40 shades. For Rihanna “The biggest challenge was making sure that each product covered all skin tones, and it was a challenge I was up for,” she told BAZAAR.com. “I didn’t care how long it took, I was going to make sure that we covered most skin tones. Diversity and inclusivity are important to the brand. I hope that fans, makeup lovers, and makeup artists feel that.” The reviews describe Fenty Beauty’s Pro Filt’r Soft Matte Long Wear foundation as medium coverage that within minutes of application will not move. It’s sweat and humidity proof and looks skin-like.

The second step of the routine is shimmer. “She’s launching six wet-or-dry powder highlighters, four duos and two singles. The duos have one subtle shimmery shade and one more intense shade, but if you’re a total magpie, go for the singles. The shade Trophy Wife looks like it’s basically freshly ground gold chunks fresh out of Fort Knox. It’s by far the most glittery golden highlighter we’ve swiped-on in the flesh, and it’s ideal for darker skin tones. If you’re pale to ghostly—like me—then you’ll love Metal Moon, an iridescent pearly-white shade that makes skin look lit-from-within.” Says Jenna Rosenstein, the Senior Beauty Editor for internationally renowned magazine Harper’s Bazaar.

The third step is to blot, to get rid any shine on the places you would rather not highlight. She’s launching two shine-busting options: a translucent powder or blotting sheets that come in flawless packaging.

The diversity that this brand offers and the effort that has gone into the products is phenomenal. The packaging is spectacular. This brand is as beautiful the girls who wear it.